Guruji.com, India’s first search engine has announced the launch of Indian language
search.
The first phase of launch will cover Hindi, Telugu and Kannada language search. This will help the users to get accurate search results in their
language and thus will improve their search experience. The Desi
search engine provides a simple but very effective language interface.
Guruji.com has launched the most comprehensive Indian language
search engine covering a range of specific content – news,
entertainment, travel, astrology, literature, business, education and
more.Guruji will also be launching the same service in other important
languages in the coming months.
Hindi being the national language and the most spoken language in
India is the second most spoken language in the world. Around 500
million people speak Hindi in India and abroad, and the total number
of people who understand the language is estimated to be around 800
million. More than 180 million people in India gaze at Hindi language
as their mother tongue and 300 million use it as a second language.
Anurag
Dod, Co-Founder & CEO, Guruji.com
said “What sets us
apart is our focus on the Indian market and the Indian consumer. China has
become a big internet economy because of content availability and accessibility
in local language. If India were to grow at the same rate, we need more focus on
vernacular. It’s only then we would have truly empowered the Indian consumers”.
Gaurav Mishra, Co-Founder & COO, Guruji.com
explains “90% of internet search queries are local in nature, and
Guruji.com will deliver better search results than any other search
engine in these instances. The next wave of growth for internet in
India will be fuelled by the growth of vernacular content and the way
it is accessed by consumers across the country and the Indian language
search engine from guruji is a step in that direction”.